Marketing strategy planning looks at where a business is where it wants to go and what marketing efforts will get results. Strategic market planning is a documented process of how a business can best compete in the market you should be aware of the process and benefits. The information for this article was derived from many sources including michael porters book competitive advantage and the works of philip kotlerconcepts addressed include generic strategies and strategies for pricing distribution promotion advertising and market segmentation. Every ceo and marketing executive periodically faces urgent strategic marketing challenges that can affect the future of the company for many years frequently these decisions are made without having an opportunity to study the situation and make the best possible decision. Problems to expect in the strategic marketing process while creating the perfect marketing plan for your company there are certain issues that could arise to deter the process
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